Landmass Design

Location v Design

According to Savills recent Market Report, London homes are now worth an aggregate £1.12 trillion, accounting for 22.5 per cent of the UK’s housing value but just 12.2 per cent of total stock. With little empty land available for purchase, the stock available is growing more and more expensive as demand rises. Developers and International investors are taking advantage of any use-able land within Prime Central London and along the river, building upwards and outwards - modern, new-build, luxurious homes at competitive prices per square foot. With little land left spare in the capital and the shortage of supply in boroughs such as Kensington, Mayfair and Chelsea, the Prime market is expanding into the surrounding boroughs such as Bayswater, Maida-vale, Wimbledon and Vauxhall where there is space for development and value. In most years, Londoners saw the redevelopment of the riverside with luxurious new-homes built by developers such as St George and St James, both under the Berkeley homes umbrella, expanding the shoreline of Fulham, Chelsea Harbour and Wandsworth.

This was a response to the shortage of affordable homes within Prime London and as a reaction, taking advantage of unused land along the Thames and adopting a modern architectural trend of Riverview apartments, where prices are just over £700 per sq.ft, and the developments are bleak and uninhabited. The initial plan to regenerate an area of London and build a new community from scratch proved harder than anticipated, and a fear is growing that similarly the case will repeat at Circus West.

The Battersea Power Station remained derelict for three decades years, which once on the market was welcomed with keen interest from varying global and domestic investors, such as Chelsea FC, debating the potential purpose and financial value of the site if demolished or re-generated. Successfully bid and bought by Far Eastern Developers, and three years prior to completion, The Circus West development will see 800 homes built around the iconic brick building that is The Battersea Power Station due to complete in 2016.

Aware of the demand for prime property, Malaysian and Chinese buyers are snapping up units now. Battersea Power Station Development Company (BPSDC) said approximately 600 of the 800 apartments and townhouses in phase one have already been sold since sales commenced in London on January 9th and in Kuala Lumpur on January 12, with talk that all 800 flats and houses will be sold by the end of the month. Of the 800 flats in Phase 1 of the development, none are really affordable with studio apartments starting at £338,000 up to £6m for penthouse apartments, approximately starting at just over £1,000 per sq.ft.

Adding to this, Far Eastern buyers will use these homes as second residences, or for their children when sent to the UK for education. There is no pretence that housing on the Power Station site will be used to alleviate the housing shortage in the capital for key workers and people on average earnings, but rather gamble on the value of the properties in years to come.

Alan Waxman, founder of Landmass, a property “master” in the design and development of small, restricted homes in Knightsbridge and Belgravia, says that it’s not all about location although it plays a crucial role in the prestige and resale of the property. “Many properties featured over full pages in newspapers, as was the case in the Evening Standard last Friday, are finished to unimaginable standards including a gold-leaf swimming pool, mother of pearl finish cinema room and temperature controlled wood panelled wine cellars. These finishes and features bring the price up and over the expected price per square foot in that particular area of street. The price which buyers pay is not just for the size of the property and its proximity to Harrods or Hyde Park, but instead what the property offers within its walls. Some of these stretch to over £6,500 per sq.ft, setting a price tag of a property to £70million, attracting only buyers from Russia, the Middle-East and the Far-East.”
Having developed over forty properties within the SW1 and SW3 boroughs, Waxman feels that the finish to a property and the quality of build is key to its value. One cannot simply demand a price purely upon its postcode strategy. Waxman gained further industry-recognition when a property of his won Best Interior Design and Best Property London in 2009, and drew interest from Nicole Kidman as a potential buyer. The property, a double fronted mews house located in the prestigious gated stretch to the rear of The Lanesborough Hotel was finished to an immaculate standard, featuring walnut flooring, stone and marble bathrooms, sliding glass roof light well and steam room. “I didn’t design the house to a particular buyer” says Waxman, “I included all the necessities any owner would want, such as under-floor heating and included niche design features like a water feature and light-well to allow more natural light to flood through the house at each level but did not invest in over-the-top finishes as most clients will change to their taste”.

Landmass is currently finishing a bespoke mews house a few feet from the trendy Motcomb street in the heart of Belgravia. Once again, Waxman has accomplished a unique enviable living space across three levels, adding a subbasement and roof terrace to the three bedroom property due for completion in Spring this year. As an offering, Waxman has allowed for any potential buyer to purchase the property prior to completion and put their own stamp on the property by choosing the finish, colours and fabrics. “Mews houses used to be stables and staff quarters for large residences on Walton Crescent and Grosvenor Square. It’s amazing how now they are valued at almost £3,000 per sq.ft, because of their location and living-space offering.”

For more information or to subscribe to future press releases, please contact Fraser Dyer at the office on 0207 235 8345.

Monaco Yacht Show : The Lessons Learnt

It has been a few weeks since our trip to Monte Carlo and now we thought it best to share our thoughts. With 103 yachts in Port Hercules marina, averaging 153 ft in length and over 150 yachts moored out at sea, this year’s Monaco Yacht Show had over 30,000 visitors and interested buyers. It was a great opportunity for us to meet everyone, and anyone with an interest in design.

The variety in vessel design, interior space planning and finish was overwhelming, with almost all yachts featuring en-suite bedrooms, media rooms and gyms.
The extravagance of the size of super yachts and their internal offering has been longstanding. While size matters, this year’s pick of the superyacht sector featured a host of other attractions designed to impress, from state-of-the-art gyms and whirlpools to vivariums housing a range of reptile life, from turtles to bearded lizards.

One super yacht that stole the show, and won Design Award of the year was Vertigo. Built in 2011 and designed by naval architect Philippe Briand, Vertigo is over 220 feet in length, with twin C-32 Caterpillar engines generating close to 1,044 KW of power each, and enabling travel at speeds in the region of 20 knots.

As for the luxuries, Vertigo features 5 cabins with accommodation for 12 people, fully equipped gym with retractable diving platform, bar, water sport and equipment room. To the rear of the yacht is an aft deck offering vast space for sunbathing and relaxing, featuring an unstationary daybed for over 6 people which, upon a click of a button, could be elevated to double as a roof and reveal a jacuzzi. Nothing appeared to be missing!

The yacht is known to have prominent names like Philippe Briand who was the naval architect for Vertigo and alike, Christian Liaigre it for the designing of the interiors.

“You might want to put in a cinema or a gym, so the more length you have, the more options and the more room you have.” Ellie Brade, Editor of Superyacht Intelligence.
Of course, the more room you have, the more options you have to play with.
Looking at Vertigo in detail, all interior finish of the yacht is simple, clean and elegant. There are no atrocious colour, clashing fabrics or materials. The layout and use of space is suggestive and functional, as well as aesthetically breathtaking.

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Despite the short weekend in Monaco, Landmass are extending their knowledge to offer Yacht Design Services in 2013.

Want more information? E-mail us: karolina@landmass.co.uk

The Sunday Times: “Will records be broken?”

Written by Lucy Denyer, for The Sunday Times on July 29th 2012

Overseas buyers are pushing London prices sky high - we look at the top new properties that are likely to sell for extraordinary amounts.

From Usain Bolt to Victoria Pendleton, the world’s finest athletes are bidding to win gold and set new standards at London 2012. Yet it’s not just the Olympics where records are expected to be broken — prime property prices in the capital have been soaring, bolstered by an influx of international wealth, and homes are being marketed at the highest ever price per square foot.

Take the penthouse flat in the Bulgari Hotel, Knightsbridge. Details of the designer residential development have been kept firmly under wraps, but estate agents say the penthouse recently sold for close to £8,000 per sq ft. To put that into perspective, the average price per sq ft in London is £941, according to Lonres, the online database that tracks all sales in the capital. The Halifax reports that the national average for England and Wales is £158.

It’s a similar story throughout prime central London. At One Hyde Park, the Knightsbridge development aimed at oligarchs and Middle Eastern oil barons, and overseen by the Candy brothers, a penthouse sold for £7,250 per sq ft last November. The previous record was £6,000 per sq ft, at the same development when it was launched in 2010.

“If a place offers the discretion and service that the super-rich want, I can see some people paying up to 40% more,” says Robert Bailey, a top-end buying agent. He adds that the record will be broken not by wealthy homegrown buyers, but by overseas purchasers.

Savills estate agency predicts that the annual supply of new residential properties selling for more than £5m is set to more than double to 100 sales in 2014. Last year, there were twice as many transactions in this market as in 2006. Forthcoming launches include the Shard, at London Bridge, where penthouses are expected to cost £5,000 per sq ft; Glebe Place, a development of houses and flats in Chelsea; De Vere Gardens, in Kensington; and Trafalgar One, the first residential project on the landmark square.

For individual houses, the price per sq ft is almost always lower than for luxury flats. Most high-end London sales tend to hover around £2,000-£3,000 per sq ft, bar a few exceptions: the most notable is the house on Kensington Palace Gardens that Lakshmi Mittal, the steel tycoon and the man behind the Orbit Tower in the Olympic Park, bought in 2008 for £117m — or a world-record £8,500 per sq ft.

Of the house sales coming up in the autumn, one of the most anticipated is the latest project from the developer Mike Spink in Knightsbridge. Last year, he sold the most expensive country house on record, for £119m. Now he has finished knocking together two houses in Cottage Place, off Brompton Road, and he will be selling them privately in September.

Knight Frank, the instructed agent, says a valuation has not been carried out, but experts suggest that the house could sell for more than £6,000 per sq ft. The mansion will be perfect for the “international high-end buyer, because of its location, use of space and high spec,” says Charles McDowell, a local agent. But will it have what it takes to make the property podium?

Big Spenders

Not everyone who is in London for the Games is there just to watch sport. One group of visitors has another competitive endeavour in mind: shopping for property.

“We have seen a number of international clients with Olympic tickets who are tagging a property search onto their trip,” says Charlie Bubear, director at Savills’ Chelsea office. He has already agreed three sales to buyers in London for the Games. As ever with the overseas market, this is mostly big-bucks stuff; his clients have between £1.3m and £3m to spend.

Karelia Scott-Daniels, managing director at Manse & Garret Property Search, has already organised several tours for visitors keen to invest while they are here. They range from an Indian buyer with £30m to splash out on a portfolio of flats to an American couple able to spend up to £4m and looking for a family home.

Statement Architecture, Courtesy of Louis Vuitton

Design in all dimensions

This weekend sees the opening of Louis Vuitton’s first Maison in China’s city of Shanghai to mark the brand’s 20th anniversary operating in the Asian country. The Peter Marino-designed, Louis Vuitton Maison will be the iconic fashion house’s 16th store worldwide, and the four-floor premises come complete with a gilded spiral staircase and a private floor where customers can be pampered.

Located at the Plaza 66 shopping complex, it will be the French company’s largest store in China. The lavish space also includes specially commissioned artworks by Chinese and international contemporary artists, plus a five-metre high pagoda sculpture. It’s no secret that Louis Vuitton’s Maison flagships are significantly larger than their regular stores and, as a result, they offer even more of a spectacle in terms of architectural offerings such as these below.

Louis Vuitton has long been spearheading architectural creativity, particularly in Japan. Constantly striving to shift the way luxury stores are perceived, the brand regularly commissions cutting-edge Japanese architects such as Jun Aoki , who designed the above store in Nagoya, to work with on groundbreaking concepts. The simple, but highly distractible geometric form of the building is covered in a shimmering façade, inspired both by Japanese art and Vuitton iconography.

In 2002, Aoki continued dreaming up innovative buildings and went on to design the Louis Vuitton store in Omotesando, which is situated along the exclusive Tokyo shopping street. The result resembled a pile of trunks stacked at random, connected by short corridors. This iconic creation undeniably propelled Omotesando to be synonymous with showcasing modern architecture.

Arguably the most extravagant Vuitton store in the world, which opened last year on its own island at the Marina Bay Sands resort in Singapore, is the above design by Boston-based architect Moshe Safdie. Here Safdie, who is most famed for crafting the luxurious Habitat 67 apartments in Montreal, produced what has now been called a mix between a museum and a cruise liner.

Another recent creation is this flagship store in Japan, created by The UNStudio co-founders Ben van Berkel and Caroline Bos. The architectural concept is 10 storeys and 54 meters high and its exterior connects tradition and modernity in a unique way that radiates the Louis Vuitton brand.

If you look closely you will see that embedded in the architecture is a repetition of the Louis Vuitton trademark symbol. It’s these intricate and charming details that show how the brand continues to achieve constructing statement buildings after statement buildings.

C.J

Hollywood Hotspot: Belsize Park

They say that you’re never more than a couple of minutes away from a film star in Belsize Park. And that’s no wonder given the location’s rich collection of artistically-inspired architecture, array of charming boutiques and its close proximity to exquisite open greenery.

Located in an area north-west London, three and a half miles from central London and north of Primrose Hill, Belsize Park is home to a creative set of wealthy residents. Hollywood star Gwyneth Paltrow and her Coldplay frontman husband Chris Martin own these two adjacent mid-Victorian villas, while actress Helena Bonham Carter and partner, film director Tim Burton, live in two mews houses that are connected through a door.

The resplendent area’s name is reputed to derive from the French “bel assis” or “well-seated”. Development started there in the mid 19th century when large stucco mansions around Belsize Square were built to rival Kensington and Bayswater. Later, small Arts & Crafts-influenced houses and mansion flats were also built, thus marking the rise of the romanticism surrounding the vicinity.

Nowadays Belsize Park also has a small concentration of art deco and modern movement buildings, including Stanbury Court deco flats on Haverstock Hill, and rows of decadent houses on Garnett Road and Parkhill Road. Meanwhile, the Isokon building on Lawn Road, crafted by architect Wells Coates, is one of London’s finest examples of modern-movement architecture.

More recently, the allure of Belsize’s strong historical value has also drawn in one of the world’s wealthiest models, Kate Moss, as well as actors Jude Law and Sean Bean, plus actress Kate Hudson, who lives there with Matt Bellamy of Muse and their new baby and Kate Winslet. The intriguing area, combined with its intriguing inhabitants has also exponentially increased interest from European buyers, who are immensely attracted to the area – and rightly so.

Although there’s a ‘park’ in its name, Belsize Park hasn’t got one — albeit the splendour of Regent’s Park, Primrose Hill and Hampstead Heath are all close by. Also near is an array of independent, chic cafes, meaning you are never a stone’s throw away from a cappuccino. Quintessentially English touches like having a farmers’ market every Wednesday at the Swiss Cottage end of Eton Avenue and harbouring a bouquet of charming pubs, also means Belsize Park will continue attracting the rich and famous.

For those interested in investing in a slice of this area’s appeal, in Fitzjohn’s Avenue lays a development of three interlinked Arts and Crafts-style houses - one of which was the home of the royal portrait painter Philip de Laszlo who painted Edward VII in 1907 and Princess Elizabeth in 1933. There are 18 two, three and four bedroom flats, with prices ranging from £1.45 million to £3.85 million. But if you’re looking for something else particularly special to satisfy your discerning tastes, contact our property finding team for guidance on property buying in Belsize Park.

www.landmass.co.uk

C.J

Introducing Feng Shui

What are the benefits of a Feng Shui interior?

Through focusing on the interaction between people, buildings and the environment, Feng Shui can enhance our quality of life. According to experts, we can create a positive environment through the chi of a building, which can have an influence upon our life patterns and how we flourish in the spaces we occupy.

“Feng”, meaning wind, and “Shui”, meaning water, is a metaphor for earth and heaven energy moving around the planet we inhabit. The notion of this ancient practice is that from gathering the energy for our health and happiness, and activating or dispersing it gently with the wind around our buildings, Feng Shui can combine humans with nature for a supportive environment.

Originally Feng Shui was used for health reasons as it is one of the eight Brocades of Chinese Medicine. It originated mostly in rural China by farmers who needed to understand nature to give them successful crops. But over the years it became popular in business through the enormous success of Hong Kong as a financial capital because they claimed their triumphs were based on an understanding of Feng Shui. Now its philosophy is universally applicable.

Focusing on spaces where you or your family spend a significant amount of time, such as the bedrooms, home study and kitchen, Feng Shui can transform your habitable areas into enlightening spaces. Here, mainly through simple arrangements of energy, we explore ways to create a more harmonious home through useful tips from the finest specialists.

Feng Shui interiors come after the building’s shape and orientation has been considered. Sarah McAllister, a Feng shui connoisseur who founded the UK-based Feng Shui Agency and the first Chue Feng Shui School, believes integrating and focusing on natural elements is imperative to successful Feng Shui.

She told Fresh Home blog: “Architects I have worked with acknowledge the power of water as they understand how many people feel happier after a shower and a thunder storm with rain as the water has a cleansing and revitalising effect.”

The prime belief is that by creating a space that is entirely customised to an individual’s unique energy constitution – from the room’s layouts, materials, wall colour and orientation of furniture - can facilitate improving an individual’s life.

However, to establish this unique energy, a Feng Shui expert is required to devise a Ba Zi Four Pillars horoscope from analysing the year, month, date and hour of an individual. This provides detail on a person’s ability to marry, conceive, have a successful career, be healthy and be wealthy. Most of these life issues can be seen in the horoscope through the interplay of the Five Elements of water, wood, fire, earth and metal. This information is then taken and, where necessary, combined to the Feng Shui readings to ensure individuals sleep in the best room and face the best way when working.

But this is not to say people won’t succeed if they sleep in the wrong position - Feng Shui is simply a tool to use if a client wishes to maintain or improve upon their existing lives or to alleviate unnecessary suffering by figuring out if their Feng Shui is hindering them or not. And, according to studies, Feng Shui can even account for and influence approximately 30% of overall luck levels.

For those wishing for a quick fix without any major building work or decoration, simplistic interior adjustments such as positioning freestanding items like lights, statues, plants, beds and desks pleasantly allows you to benefit from basic, effective Feng Shui.

The art of Feng Shui is deeply complex to understand solely through reading books, blogs and articles, but specialist consultations from experts’ aid understanding immensely. What they teach is that integral to the functioning of Feng Shui is mastering natural energies, which is why the finest professionals train for years to hone the skill in order to lend their expertise.

In order to begin overhauling your spaces, follow these basic tips as suggested by a series of Feng Shui experts:

- Keep your front garden clear of debris - the front area is the face, keep it appealing.
- Keep the front door of the building shiny and polish door furniture – it is the mouth of chi so it’s required to be well maintained.
- Keep seasonal flowers in tubs all year-around.
- When looking for a new home search for one with a good view at the front and a quiet, settled energy at the back – the surrounding area is key
- Use full spectrum bulbs in work areas and kitchens as their light is much healthier
- Don’t use too much black and red together as it can cause male and female arguments.
- Avoid overly stimulating colours in a bedroom such as red and orange as these are not conducive to sleep and relaxation.
- Have your bed easily accessed with two beside tables on each side

But one piece of advice that can be easily placed into motion, according to Sarah McAllister, is to ensure you have a high headboard behind your bed. It creates an important stability that is also psychologically reassuring.

These wonderfully simple Feng Shui recommendations strive to promote a harmonious flow of nourishing and sensual energy around your property. It lures you inside and excites and calms simultaneously, and through these few suggestions you can be safe in the knowledge that you’re one step closer to achieving a lifestyle more fruitful and tranquil.

C.J

The Soho Group

1995 was a good year for those who like to live life through the lens of a film camera! The Soho Group was born.

Starting off with Soho house, they created a haven for the hustle and bustle of the Soho streets. Allowing people from the creative industry to relax in their private snugs, or be swallowed up by their deep sleepy sofas.

The next house to follow was Babington House. 3 years on the Soho Group had decided to create the chic country retreat. Offering up everything from a cigar by the oversized log fire to a cricket pitch for those sunny days

Next in line were, Electric House, in Notting Hill, and Soho House New York. The first steps on foreign soil were a solid one. In the heart of the meat packing district, Soho House NY creates an idyllic haven from the sweltering heats of the New York streets. For you to forgetfully daze your way to the dinner table, for a burger and a side of tequila. Perfect start to a night in New York.

Back in London for Chiswick High Road House and Shoreditch House, the capitals response to New York’s gem. Four floors of pool tables, bowling alleys, spa, restaurant, hotel and roof top pool. Anything else you need?

With the success of the British houses, the Soho Group were able to branch out globally and stabilise their name as an international outfit, with the addition Soho House West Hollywood, Soho House Berlin and Soho Beach House in Miami.

Newest of the crop is Little House in Mayfair, again with stylish interiors and a sense of British gentry I’m sure it will thrive near Hedge Fund Alley!

Walking into these timeless film sets will never get old, bring on the next house!

. A.P .

London 2012 Velodrome by Hopkins Architects

The Velodrome, which is located at the north end of the Olympic park, is an icon for the upcoming London 2012 Olympics. Its lightweight design reflects the efficient design of a bicycle.

Design and build of the Velodrome is unique and one of a kind. Out of all the venues and buildings in the Olympic park, it is the most sustainable venue due to the materials used, such as outsourcing of wood certified by the Forest Stewardship Council for both the interior (Siberian pine) and exterior (western red cedar).

Through the use of rooflights, the Velodrome gets plentiful natural daylight. Additionally, using glass walls throughout the venue allows the 6,000 spectators to get a 360-degrees view of the Olympic Park.

The external timber cladding not only makes it athletically pleasing but it too creates a natural means of ventilation and therefore, this compact design by Hopkins Architects, minimizes energy consumption.

Construction finished prior to all other venues, 18 month prior to the Games because of the choice of construction method. Cable-net roof design eliminated 20 weeks in the construction time as well as reduced the amount of materials needed.

The Velodrome will be a legacy for years to come and due to the efficient construction, it was built on time and on budget. Additionally it has been praised for its sustainable design, winning an Architecture Award at an event hosted by the Design Museum for its design excellence.

The Pavilions on our Porch

Serpentine Gallery Pavilion 2000 
Zaha Hadid

Zaha Hadid was the first to be approached by the Serpentine Gallery to install a pop up summer pavilion. Pushing the boundaries of a marquee she was able to breach the barrier between permanent solidity of a structure, and the throwaway society that London holds. Whilst at the same time reminding the city to have fun!

She created 600sqft of flexible space underneath a canopy of triangulated canvas, between steel structures.

“Briefly brilliant …” The Guardian

Serpentine Gallery Pavilion 2001
Daniel Libeskind

Libeskind’s angular pavilion reflects the beauty of its natural surroundings. Bringing the quality of the park into an interior space, rather than letting itself be open to the elements.

‘Temporary structures like Eighteen Turns are great additions to our parks and cityscapes; they can offer us adventurous, alternative and even radical impressions of what a new architecture might be.’ The Guardian

Serpentine Gallery Pavilion 2007
Zaha Hadid Architects & Patrik Schumacher
12 July – 21 July 2007

The three organic forms from Hadid offered a truly flexible space. Providing the shelter that is needed, the white forms can be illuminated to suite the use of the space in the evening. Making sure that the space was used every night for the 9 days it was erect.

Serpentine Gallery Pavilion 2007
Olafur Eliasson and Kjetil Thorsen
24 August - 5 November 2007

The combination of an artist and architect seems to have taken the wrong path. Having lost focus of what a pavilion should provide, they strived to create everything, sweeping walk ways, internal chamber space, of which you can view from above. However for me, the specificity of the design is where it falls short. Flexibility is the key to creating what the space needs.

Serpentine Gallery Pavilion 2008 
Frank Gehry
20 July - 19 October

Part-amphitheatre, part-promenade Frank Gehry masterminded a fun transient space. The arrangement of the glazed panes is solidified through the thick timber beams. Creating a space where people stumble upon the exhibitions, debates and performances.

Serpentine Gallery Pavilion 2010 
Jean Nouvel
10 July - 17 October 2010

The pip within the apple, ‘concentrated life’. The perfect place for a date.

Serpentine Gallery Pavilion 2012 
Herzog & de Meuron and Ai Weiwei
1 June - 14 October 2012

The history of the Pavilions! I can’t help but feel it’s a little too soon.

. A.P .

Award Winning New York Town House

Best Residential Renovation / Redevelopment Americas Property Award
Best in New York State Award by AIA NY
Awarded a TriState (NY, NJ, PA) AIA Honor Award Architectural - Residential
AIA NY awarded an Interiors Honor Award

Not bad for a retired warehouse in Tribeca!

This former warehouse in lower Manhattan has been transformed into a spectacular townhouse. The void that has been carved through the centre of the building spans three floors, and allows light to penetrate into the industrial design.

Feature brick walls, worn metal and high ceilings help the property maintain its rugged past while the addition of glazing and floating stairs modernise and create usable spaces.

Innovative thinking from Dean/Wolf has seen the design of a town house flipped on its head. The living and communal spaces are hosted on the top floors allowing them to benefit from the best light, leaving the accommodation on the lower floors to utilise the light from the central void. This also allows direct access to the private outdoor space, which is a luxury within New York, and would no doubt raise resale prices of the property even though floor space is lost.

From a developer’s point of view, this is a direct example of how quality design and space planning has benefited the overall project. It allows you to sell at an ‘award winning’ price, which will undoubtedly always beat the cost of an extra 100sqft.